Welcome to Northwestern Mutual - The East Lansing Waggoner Financial Group

The Northwestern Mutual - The Waggoner Financial Group is a financial firm of Northwestern Mutual focused on financial education and dynamic planning. We provide the Greater Lansing Area with a variety of world-class financial products, services, and expertise. In addition, our Financial Representatives are residents who understand and share the values and ideals of the communities they serve. They know the local environment in which companies operate and what it takes to succeed. As a District Office, we have a multitude of support systems to conduit Network advisors and specialists nationwide, broadening the insight they use to help you prepare for your future.
As Managing Director, Eric Waggoner leads the East Lansing District office in guiding individuals, families, and businesses to secure a financial future. We take pride in the advanced level of professionalism and sophistication our clients receive when they work with our team. Our sincere empathy and genuine honesty ensures our clients that we have their best interests at heart.
At Northwestern Mutual, the process involves risk management, wealth accumulation and wealth preservation and distribution. Risk management helps to ensure clients are prepared to weather life’s storms. Wealth accumulation is structured to make the most of client’s money and help them achieve their future. This leads into wealth preservation, which is designed to deliver financial security and guide the transition of wealth into predictable income in retirement and legacy planning. 



What's our office culture like? Take a look.


Change Brings Opportunity

Opportunity for personal development. Opportunity for growth. Opportunity for success. Northwestern Mutual offers opportunity - for both our financial representatives and their clients.

Financial representatives are given the opportunity to work for themselves as entrepreneurs. They are highly trained and have the resources of Northwestern Mutual behind them to help ensure their success.

Our clients are given the opportunity to work with someone in their local community who has the knowledge and skills necessary to develop a personalized financial plan that evolves over time. Northwestern Mutual representatives offer innovative solutions that help clients minimize financial risk and achieve financial security.


Leading with Confidence

Northwestern Mutual - The Waggoner Financial Group honors its mission by operations according to a set of core values: Professionalism, Leadership, Attitude, Collaboration, and Exceptionalism.

We are a values-driven, inclusive culture that demands exceptional performance and celebrates successes.


Expert Guidance

As part of Northwestern Mutual, our independent financial representatives are highly trained professionals who have exclusive access to a wide range of quality products and services, including life insurance, disability income insurance, education-funding alternatives, retirement planning and income distribution solutions, estate and business planning. Representatives work locally, but have all the resources of Northwestern Mutual behind them to help their clients achieve their goal of financial security.


Community Focus

We have a passion for helping each other and our community. We believe that an investment in our community, is an investment in our future. Alex's Lemonade Stand Foundation for Childhood Cancer Research is Northwestern Mutual's corporate philanthropic partner, our Network Office is a proud supporter of its efforts. Making a difference in our community is an important component for us and Northwestern Mutual.

At the Waggoner Financial Group, many of our financial representatives and staff are residents of the Greater Lansing Area who also have a passion for community engagement and development. Every quarter, our office gets together to help a local organization through volunteering or collections. In the past, we have volunteered at the Greater Lansing Food Bank, Capital Area Humane Society, St. Vincent Catholic Charities, to name a few. In addition, some of our staff and financial representatives spend their free time involved in the community in various aspects:

"How wonderful it is that nobody need wait a single moment before starting to improve the world." - Anne Frank


What's our Quarterly Involvement? Click here to find out!



Eric Waggoner featured in Columns Magazine

As an early adopter of technology, our Managing Director, Eric Waggoner was featured in a recent issue of Northwestern Mutual's Columns magazine, promoting the use of technology and how it streamlines workflow while enhancing the client experience. In addition to this issue of Columns, Eric and his team were invited to speak at this year’s annual meeting in Milwaukee, Wisconsin, on several topics ranging from integrating workflow applications to helping families prepare for a comfortable retirement.

Read the article.


Eric B Waggoner, CFA®, CFP®, CLU®, ChFC®, AEP®

Managing Director


Northwestern Mutual financial representatives have the opportunity to determine their own financial futures while making an impact on others.

Learn More arrow

Looking for a career that allows flexibility and exceptional income potential? Do you want top-notch training, mentorship and resources? Have you been searching for a company that demonstrates a commitment to diversity and giving back to the community?

Take The First Steplearn more arrow

#1 in the Financial Services Industry

- Selling Power's "50 Best Companies to Sell for Now." October 2016

Top Ten Internship for 22 Straight Years

- Vault Guide to Internships, 2018 edition

50 year anniversary banner

Largest Dividend Payout In Company History

In 2019, we expect the largest dividend payout for life and disability income insurance policyowners in company history. Read more.

If You Live For It, We’ll Help You Plan For It.

See what our version of financial planning looks like. Read now.


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck